If you are working with the field of web analytics, you have probably already heard about the Google Analytics App+Web. It’s “ a new” analytics, which is now in beta testing, but which is already used by many companies. Including clients of Maks Gapchuk, an independent web analytics author of the Analytics Tips blog. As you might have guessed from the topic of the article, today he will describe the advantages of App+Web and why you need to implement this updated analytics right now.
We continue to discuss end-to-end analytics that has recently appeared among Ringostat’s functionality. We have already mentioned before that it is so flexible in the configuration that you can set any attribution model. That’s why you are not attached to the basic settings and have an opportunity to customize end-to-end analytics depending on your needs. In this article, we will show you how to set the most popular attribution models.
Call tracking is based on phone numbers substitution. That’s why we can claim: not enough numbers mean no accurate call analytics. The maximum accuracy is important in these calculations. Get acquainted with Ringostat’s algorithm. Due to its data, we recommend the quantity of phone numbers for substitution.
Sampling is a way to draw a conclusion or generalize from facts based only on a smaller sample, if you it’s not necessary to analyze all of the data for your study or research. Victor Osadchiy, OWOX BI, explains what is sampling in Google Analytics, how it can influence your business, and how to avoid sampling in your reports.
Today, I’m going to tell you more about our report on missed unprocessed calls. It’s designed to help you avoid losing clients. Let’s find out how to effectively track a sales department.
Introducing call tracking technology into Healthcare to drive marketing results, improve sales performance and customer satisfaction, while also protecting vital health information has posed to be one of the challenges faced by most healthcare providers and marketers.
Few years ago, marketers were troubled with the fact that they received a rather inadequate analysis of their marketing efforts. They faced many challenges amongst which included the inability to fully see the true performance of their advertising and also a view of their marketing ROI. Phone calls are always considered as a conversion and there was no tool to track those conversions. Out of the desire for increased visibility into lead sources, Call tracking was birthed by some evidence-based marketers. And as we celebrated a call tracking day on October 30th, we decided to create a comprehensive guide on the history of this technology — how it developed and the current trends that are crucial for today’s top-notch businesses.