Analytics

What is Sampling in Google Analytics and How to Avoid It

Sampling is a way to draw a conclusion or generalize from facts based only on a smaller sample, if you it’s not necessary to analyze all of the data for your study or research. Victor Osadchiy, OWOX BI, explains what is sampling in Google Analytics, how it can influence your business, and how to avoid sampling in your reports.

What is Sampling in Google Analytics and How to Avoid It

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Don’t Lose Your Clients With Report on Missed Unprocessed Calls

Today, I’m going to tell you more about our report on missed unprocessed calls. It’s designed to help you avoid losing clients. Let’s find out how to effectively track a sales department.

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How Health Care Providers can Increase Revenue with Call Tracking

Introducing call tracking technology into Healthcare to drive marketing results, improve sales performance and customer satisfaction, while also protecting vital health information has posed to be one of the challenges faced by most healthcare providers and marketers. 

call tracking for healthcare providers

 

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The Guide to the History of Call Tracking – How it all Started

Few years ago, marketers were troubled with the fact that they received a rather inadequate analysis of their marketing efforts. They faced many challenges amongst which included the inability to fully see the true performance of their advertising and also a view of their marketing ROI. Phone calls are always considered as a conversion and there was no tool to track those conversions. Out of the desire for increased visibility into lead sources, Call tracking was birthed by some evidence-based marketers. And as we celebrated a call tracking day on October 30th, we decided to create a comprehensive guide on the history of this technology — how it developed and the current trends that are crucial for today’s top-notch businesses.

history of call tracking

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