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Катерина Чубук

58 posts
Case Studies

Case Study: How to set analytics and phone system for the automotive shops

By Катерина Чубук
June 24, 2019
This case study illustrates how Ringostat helped the huge network of auto shops increase the service quality and determine the effectiveness of advertising. Company: ATL Region: Ukraine (42 brick-and-mortar stores in different cities and online store) Industry: Auto…
Guest Post

No Money — No Honey: How to Calculate Customer Acquisition Budget

By Катерина Чубук
June 18, 2019
How do you understand how much money to invest in customer acquisition? Today, we share the simple formula of calculation. Take it into consideration to promote your product successfully. Every online business has fixed marketing costs such as pay per domain or hosting…
Guest Post

Call Tracking is Much More than just a Wiretap

By Катерина Чубук
June 10, 2019
We are ready to unveil our pain point. Some clients use call tracking simply to listen to calls. It’s like to hammer nails with a microscope. In plain English, it’s very strange and irrational. Every time a marketer underestimates other opportunities of call tracking, a…
Guest Post

How to easily create pictures for blog, social media, and newsletters

By Катерина Чубук
July 13, 2018
Content marketers have to work not only with text but with pictures. Especially if the company doesn’t have a web designer or he’s constantly busy with more important tasks. However, the work in Photoshop or CorelDRAW takes many efforts. In this post, we’ll explain how…
Guest Post

Facebook Advertising is Getting Transparent and Annoying

By Катерина Чубук
June 25, 2018
Facebook is a crucial marketing channel for many brands. 26% of users who clicked an ad complete a purchase. Today we’re going to talk about the recent updates regarding advertisers and Facebook users. The advertising is getting more transparent and Facebook brings…
Guest Post

Analytics Section of Version 2.0: The Most Important Data On Call Sources

By Катерина Чубук
June 13, 2018
Recently Ringostat released fully updated Analytics section which allows to work with key data in one tab. This section is primarily designed for marketers, PPC experts and those who need to understand how site traffic is converting into calls. Analytics section is in open…
Guest Post

How to Avoid Landing Business Emails in Promotions — Cool Hacks Digest

By Катерина Чубук
June 12, 2018
When the plane lands, passengers often clap to gratitude the pilot for the safe flight. When the business emails successfully land in Gmail’s Primary tab, email marketers also want to clap and cherish. However, most business newsletters are stuck in Promotions. According…
Guest Post

A Practical Guide on How to Customize the Extension to Manage Cookies Files in Compliance with GDPR

By Катерина Чубук
June 5, 2018
General Data Protection Regulation mentions cookies only once. According to that, cookies are online identifiers. That means every user has to give the consent to the collection of his/her personal data. Alya Surikova, Junior Software Engineer at Ringostat, shares hack of…
Guest Post

May Updates: GDPR Compliance and Simplified Settings of Call Me Button

By Катерина Чубук
May 30, 2018
In May, companies were preparing for GDPR coming into force. Of course, Ringostat wasn’t an exception. We always cared about the safety of your personal information so now we act in the full compliance with General Data Protection Regulation. Besides, we simplified the…
Case Studies

Call Tracking in the Logistics Industry: Proper Call Analytics and Creating the Effective Advertising

By Катерина Чубук
May 22, 2018
If your business is based on phone calls, call tracking solves many tasks such as increasing the advertising effectiveness, optimizing a marketing budget and improving the service quality. The case of logistics company demonstrates which results you may reach by using call…
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